Top Content Marketing Trends That Will Dominate 2020

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Content helps in building confidence among your existing and prospective customers. Primarily content marketing services were used to set yourself apart from the competitors. While now it has become a necessity for every online business.

Content is where you apply your thoughts and ideas. Hence, it is very important to keep updating according to the changing trends. Only then your content will reach effectively to your audience.

Content marketing can be done in several forms such as newsletters, blogs, videos, infographics, whitepapers and podcasts. Keeping up with the latest trends in this field is one way to determine which form is most effective for certain campaigns and specific seasons. Successful content marketing comes from building a solid strategy to attract the attention of your audience, serve their needs & pain points, and help your company achieve its broader goals.

So let’s take a look at some of the content marketing trends that will dominate in 2020.

1. Interactive Content

Interaction helps in engaging and entertaining your customers 24/7. You can interact by conducting quizzes and games, showing animations, raising poll etc. Instead of just skimming the content, your customers will be excited to stay on your website.

Interesting Statistics:

  • Around 96% people like to take BuzzFeed contests and also complete them.
  • CEO of CyberAlert, William Comcowich says that “content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer.”
  • Around 70% of B2B marketers were involved in creating interactive content in 2019.


2. Social Media

Earlier marketers used to publish advertisements on TV, organize campaigns, distribute pamphlets etc. While nowadays mostly all brands are available on social media like Facebook, Instagram, Twitter, Youtube, etc.

Interesting Statistics:

  • Out of the world’s total population around 3.2 billion people use social media today.
  • According to a research, 95% of adults aged between 18-34 follow a brand on social media.
  • Over 70% of media time & 79% of social media time happens on mobile devices.


3. Augmented Reality

Augmented Reality combines real-world with virtual reality to give real and live visualizations. Hence, consumers get real-time experience. Almost 90% of businesses with annual revenues of $100 million to $1 billion are now leveraging AR or VR technology.

By enabling AR, you can give real-time experience to users in shopping, furniture displacement, choosing a design for the kitchen, etc. Moreover, AR also plays vital role in social media applications like Instagram, YouTube, Snapchat & much more. The consumers visit the page often, whenever they experience a fun element.

Interesting Statistics:

  • As per Usage & Consumer Attitudes 73% of consumers are highly satisfied with the mobile AR experiences.
  • Nearly 70% of consumers believe AR could help in learning new personal & professional skills.


4. Optimizing Content for Voice Search

While occupied in activities like cooking, walking, jogging, etc. voice search voice search helps in searching online easily. The conversing feature of voice search has totally transformed the content marketing elements such as SEO, FAQ pages, video, etc. Therefore optimizing your website for voice search is a very good step in getting more customers.

Interesting Statistics:

  • Google has confirmed that voice search is used by 20% mobile users.
  • Smart speaker usage will reach 55% by 2022
  • By the end of this year 30% of all web browsing sessions will be carried out without a screen by using the audio-centric technologies like Google’s Home, Amazon’s Echo and Apple’s airPods.


5. Podcasts & Webinars

Another prominent way to present content would be through live videos. Nowadays, consumers are interested in watching video content more than going through a blog or listening to audios.

Videos have the power to stir up emotions and motivate viewers to take action. When you post live streaming videos, you can communicate with your audience, answer their queries, host interviews with experts, and give product demonstrations and many more.

If you face difficulties in inspiring people with the content based on the changing trends, you can get in touch with the professional content marketing agency and get your content created in the most professional way to increase your customer base.

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